Digital Marketing has proved to be one of the most diverse and growing career options over the past few decades. It is an evergreen career option with the ability to expand businesses with numerous strategies such as content marketing, email marketing, SEO, SMO, PPC, and Social Media Marketing. All these strategies make your business stronger and lead to a path of growth and expansion.
With a rapid increase in the Digital Marketing pace, there is an even greater search for Digital Marketing professionals. The demand for digital marketing experts in India has seen proportional growth.
The average salary amount paid to a Digital Marketing Professional accounts to be quite high as per the industry standards. Owing to the increasing importance of the marketing division of every company, there is going to be a rise in the need for digital marketing professionals. Being a diverse career option, Digital marketing creates a platform for individuals to present something creative, unique, and definitely out of the box!
METHODS FOR DIGITAL MARKETING
Digital Marketing can be performed by utilizing various methods.
1. Paid ads,
2. Search Engine Optimizations (SMO),
3. Social Media Marketing (SEO),
4. Email Marketing,
All these strategies give an individual vast career growth options in Digital Marketing. All these methods comprise several tools and techniques, serving varied purposes, leading to a flourishing Business Workflow.
SOME RESEARCH STATS ON DIGITAL MARKETING
According to the recent findings, it is believed that the demands for digital marketing exceed the supply largely by 59% to 19%.
● Digital marketing encompasses all the correct ingredients to be a perfect career for any individual,
● It is a career that openly appreciates professionals belonging to different educational backgrounds,
● A career that has witnessed constant growth and demand for several years
● Digital Marketing is a career that pays off well to its learners
● One of the greatest boons for Digital Marketing as a profession is its demand which is (59%), far more than the supply (19%). Thus it creates a huge opportunity for all the people willing to be a part of the Digital Marketing Industry.
CAREER OPPORTUNITIES FOR DIGITAL MARKETING:
Being a diverse field, Digital Marketing comprises several methods of promotion in digital marketing. There are generic career options such as :
● Social Media Marketing (SMO),
● Search Engine Optimisation (SEO),
● Email Marketing
● Content Writing
● Web Designing,
● Copyrighting
1. SOCIAL MEDIA MARKETING
The most common and highly searched line of career growth in Digital Marketing is Social Media Marketing. Wherein in this line of work, one needs to produce content that is engaging and connects your target audience to your brand, ultimately making them your potential customers. All businesses rely on this line of work for their business growth and expansion. Make your customers your priority goal to exceed in business.
JOB TITLES IN SMO:
● Public Relations Manager
● Public Relations Specialist
● Market Research Analyst
● Content Writer
2. SEARCH ENGINE OPTIMISATION (SEO)
Search Engine Optimization offers useful insight that increases the visibility of a website or a web page on a search engine.
SEO Experts are the professionals who analyze the technicalities which are required to let your website be on top of the Search Engines such as Google, Yahoo, and bing. These professionals perform the following tasks:
● On-Page Optimisation,
● Off-Page Optimisation,
● Competitor Research,
● Generate Reports from Analytics and Webmaster,
An SEO Professional has two different roles to follow:
● On-Page Experts- These experts are more focused on updating your website and transforming it as User Friendly.
● Link Builders- These experts build links to make your website rank higher Google, Yahoo, and Bing.
3. MOBILE MARKETING:
It is one of the most useful and beneficial aspects of marketing. Mobile Marketing allows businesses to connect with their target audiences on electronic gadgets such as mobile phones, tablets, social media apps.
4. BLOGGING:
The most popular forms of career options in content focus on blogging. Ever since the entire world has gone online, blogging has been one of the most significant benefits to reach audiences through your words and achieve your desired goals. Some of the most successful topics for Blogs, that offer whopping salary amounts include Finance, Food, Travel, Fitness, and Health.
5. EMAIL MARKETING:
Email marketing is one of the cheapest career options and methods in Digital marketing, wherein one can send a large number of emails to their customers and potential audiences using several Email Marketing Platforms such as Mailchimp and GetResponse. Considering that almost every person now checks the email list regularly, sending an email on any given day can be considered as one of the viable options for digital marketing. However, Email marketing also has a set of legal requirements needing urgent compliance.
6. CONTENT MARKETING:
Content Marketing is one of the most rapidly increasing career growth options in Digital Marketing. If one can pen down promising and relevant content, one has a plethora of opportunities open in this field. Different options in content marketing that one can explore are:
● Digital Content Marketing Manager
● Marketing Writer
● Content Marketing Specialist
HOW TO BEGIN YOUR CAREER IN DIGITAL MARKETING IN 2021?
Digital Marketing is a vast and versatile profession that can help you in becoming a successful Entrepreneur or a Freelancer. One can make a good amount of money even by sitting home, using the tips and tricks of digital marketing strategies and methods to achieve the desired result. The most beneficial aspect of this career option lies in its cost-effectiveness
All one requires is a laptop or computer, a decent wifi or internet connection, and basic knowledge of Digital Marketing to start their experience. Let’s have an insight into some of the key steps that will assist you in becoming a best Digital Marketer in India:
1. The most important and initial step is to select a Niche
2. Take small steps towards your understanding and assessment of your goals
3. Search for a suitable revenue source
4. Constantly acquire guidance from experts and professionals
5. Keep learning, keep rectifying your errors, and most importantly, keep experimenting
